Bausch + Lomb are one of the world’s leading businesses in the ophthalmic eye-care industry. They are regular exhibitors at trade fairs. Being so large, our challenge was to design a stand that brought together their sub-brands in a cohesive fashion.
Bausch + Lomb’s exhibition space was split up into sectors with suspended signage hanging above each area displaying their sub-brands respectively. The stand had a consistent feel through the use of blue or white signage.