International company LyondellBasell, the world’s largest polypropylene manufacturer, was incorporated in 2007. A new identity was developed for them, however as part of that process we were called in to assist. Why? Because of our expertise in grass-roots brand application with their former entity, Basell.
Our consultancy on brand development gave LyondellBasell an identity that was workable and pragmatic. Since 2007, we have been involved in the design and production of numerous publications, product guides and exhibition graphics, providing their clients with information that has clarity, consistency and engagement.