Notting Hill & Ealing High School for Girls (NHEHS) are part of the Girls’ Day School Trust (GDST), consistently achieving academic excellence. We won a pitch to design their marketing material, including their Junior and Senior School Prospectuses, and their Sixth Form Prospectus.
NHEHS wanted to communicate their warm, friendly and supportive atmosphere. Our approach translated this need into creating publications with a strong bias of photography and minimal copy. Our design approach involved the use of textured paper, foil blocking, metallic inks, contrasting paper stocks and a bespoke folder design. The prospectuses were keepsakes for parents and potential pupils, reinforcing their open day experiences at the school and reflecting the value the school places on its students.
Time-critical information was placed into the back of each prospectus as an insert, giving the prospectuses a longer shelf life and consequently making them cost-effective to produce annually. The literature reinforces the message of a quality education in what is a lively and fun learning environment.
The sixth form prospectus design appealed to girls in their late-teens, styling the cover as a magazine and giving the inner pages the feel of a higher education prospectus.
The prospectuses have been well received by prospective parents and students and have been a very successful marketing tool for NHEHS ensuring they remained competitive with a unique proposition amongst schools in the immediate area.