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  • About us
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LyondellBasell Polyolefins
Notting Hill & Ealing High School for Girls

How did we help turn a hotel into a leading destination?

Challenge
In 2012, the Mandolay Hotel, Guildford was a hotel not capitalising on being Surrey’s largest independent events venue. Wedding bookings were poor and their marketing material was disjointed and dated. We were asked to rebrand the Mandolay as part of a strategy to generate more interest in their wedding and conference facilities.

Solution
The initial redesign encompassed the redesign of their logo, identity guidelines and the implementation of a new look across a wide range of marketing materials. As part of a rebranding exercise we acted as brand marshals, ensuring that all communications looked consistent and looked part of a family. Over the past three years the brand identity has continued to develop and has been applied to every area within the hotel.

The visual identity was created to give a specific look and feel to The Hotel’s different markets: weddings, conferences, Christmas and The Spa. Part of the rebrand included commissioning fresh photography of their conference facilities, redecorated bedrooms and dining areas.

Result
Investment in the rebrand has helped to turn the Mandolay around. It has gone on to win several hotel awards including an entry into Condé Naste Johansen’s Guide, two AA Rosettes for their highly acclaimed restaurant and Best Loved Hotels. Weddings bookings have increased five-fold annually since 2012 and the hotel now has a reputation as one of Guildford’s favourite destinations for business meetings, evening dining, socialising and weddings.

As a 4-star hotel The Mandolay operates in an extremely competitive market and our recent successes have been built around a number of key associations with clients and suppliers, adding considerably to our image as a top end, high quality boutique hotel. However, in order to capitalise on the strength of these relationships, it has been vital to portray ourselves successfully to a discerning customer base and Ball Design have captured our requirements completely. The work that Ball Design & Branding has produced in the last three years has been, in my opinion, nothing short of superb. At no point have they attempted to impose their design aspirations upon us. Instead they have listened to our briefs and offered guidance throughout. The results have been spectacular and our adverts, marketing collateral and branding continue to garner praise from all quarters. I cannot recommend Ball Design highly enough and I thank you for helping to convey our message so effectively.

Matthew Milliken

General Manager

Client Sector

  • Hotels & Leisure

What was involved in this project?

  • Brand Strategy
  • Branding & Corporate Identity
  • Brochure Design
  • Website Design
  • Magazine Design
  • Logo Design

Have you plans for something similar?

Call us on
+44 (0)20 8972 9700 or email
contact@balldesignconsultancy.com

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Ball Design & Branding
34 High Street
Thames Ditton
Surrey KT7 0RY
United Kingdom

+44 (0)20 8972 9700
contact@balldesignconsultancy.com

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