Bright Technology were an ambitious IT company with aspirations to become market leaders, however their existing brand didn’t reflect who they were. They wanted an identity that could put them in a stronger position for business growth.
With Bright we undertook workshops to really get to know their business, develop a brand strategy and understand what really made them stand apart from other technology businesses. What we learnt through this discovery process was then translated into new design proposals including logo modification, a new strapline ‘IT made human’, a redefined colour palette and typestyles, as well as message development, application examples and above-the-line concepts.
Bright have now been equipped with a fresh, refined identity that is scalable and adaptable across a range of applications, and has put them in a better position to move to the next stage of their business growth.