The UK education sector is fiercely competitive, particularly with academies having greater autonomy and consequent responsibility for their own success and results. Hammersmith Academy, a non-denominational, co-educational secondary school, was no exception. Opened in 2013, they were keen to develop their basic identity and marketing materials. We were asked to redesign their two prospectuses (for years 7–11 and their Sixth Form) and their annual review ‘Inspire’.
We expanded their colour palette to include brighter hues to complement the darker colours of their logo. Contemporary typestyles were used to reflect the Academy’s modern approach to learning, while large bright images illustrated their cutting-edge facilities.
As part of their core messaging, their values of ‘Inspire, Create, Succeed’ were positioned across the front of both publications. Although each prospectus took a different approach, common design elements created a consistent look and feel to the Academy’s publications. This included the use of a spot varnish on the covers and a short-fold introductory page to create impact and interest.
Hammersmith Academy are continuing to thrive as one of the great academy success stories, with high demand for student places. Their reputation continues to grow among the local community.