Skip to content
Ball Design Consultancy Ball Design Consultancy Ball Design Consultancy
  • Home
  • About us
  • Our Designs
  • What We Do
  • News
  • Design Tutorials
  • Get in touch
  • LinkedIn
  • Behance
  • YouTube
  • Twitter
  • Facebook
  • Email

+44 (0)20 8972 9700

  • Home
  • About us
  • Our Designs
  • What We Do
  • News
  • Design Tutorials
  • Get in touch
  • LinkedIn
  • Behance
  • YouTube
  • Twitter
  • Facebook
  • Email

+44 (0)20 8972 9700

Post navigation

Hammersmith Academy
London School of Hygiene & Tropical Medicine

A design for all seasons

Challenge
The London College of Garden Design (LCGD) are highly regarded for their reputation of creating world-class garden designers. They were looking for a fresh identity to develop greater awareness of their courses and attract higher calibre of student.

Solution
Gardens are fluid creations, with the use of different materials and always in a state of seasonal change. Garden designers have to take this into consideration when creating new concepts, and likewise so did we in the development of the new LCGD identity. The idea of a logo that changed and adapted through the seasons felt appropriate. The College is commonly referred to as LCGD, and this combination of letters acted as a simple and effective device for using as a ‘window’ into a garden. The colours experienced through the window would give rise to the colour palette.

The logotype is a hybrid of two typefaces: Cora and Gill Sans Bold. Cora has a very chiselled look, reminiscent of hewn rock whilst Gill Sans has good proportions and is quintessentially English in its style. They both had characteristics that we felt were appropriate but neither suited what we needed perfectly. So we morphed them together.

I have worked with Ball Design & Branding on the rebranding of the London College of Garden Design. Whilst we've not made it easy for him, the process has been smooth and we have been able to bring in a new identity over a period, introducing changes that fit with our academic schedule rather than in now wholesale change which suits us very well. His understanding of academic clients has proved very helpful as well.

Andrew Fisher Tomlin

Director

Client Sector

  • Education

What was involved in this project?

Have you plans for something similar?

Call us on
+44 (0)20 8972 9700 or email
contact@balldesignconsultancy.com

Share this project

  • LinkedIn
  • Twitter
  • Facebook
  • Pinterest

More of our designs

Wild About Books Getting Wild About books
Astrum Education Design that engages with the brightest minds
London School of Hygiene & Tropical Medicine London School of Hygiene & Tropical Medicine
LyondellBasell Polyolefins Ensuring brand consistency for a major plastics manufacturer
Mandolay Hotel How did we help turn a hotel into a leading destination?
Notting Hill & Ealing High School for Girls How did we raise the bar in school prospectus design?
Small Business Charter What design led us to Downing Street?
University Prospectus Design How did we help improve the recruitment for a world-class university?
Fashion & Gardens Exhibition Bringing gardens and fashion to life
Bright How did an IT company make a bright decision to rebrand?
Hammersmith Academy How did we help an academy to compete in an already competitive market?
London College of Garden Design A design for all seasons
University of Warwick – An African Perspective Helping a university bring its stories to life
Bausch + Lomb Creating cohesion with sub-brands
Victrex The shape of exhibition design
Clarke & Clarke An identity for an upmarket property finder
EnhanceAble How did we bring to life the story of a great charitable cause?
Shooters Hill Post-16 Campus Taking our belief in education to the next level
Nine Elms Court Positioning an estate agent for a specific market
Pinova Corporate Stewardship Report How did we deliver a great looking report under the tightest deadline?
  • Services
  • Brand Strategy
  • Magazine Design
  • Prospectus Design
  • Branding & Corporate Identity
  • Website Design
  • Logo Design
  • Brochure Design
  • Annual Report Design
  • Exhibition Design and Graphics
  • Sectors
  • Arts & Culture
  • Charities
  • Education
  • Professional Services
  • Public Sector
  • Healthcare
  • Petrochemicals

Ball Design & Branding
34 High Street
Thames Ditton
Surrey KT7 0RY
United Kingdom

+44 (0)20 8972 9700
contact@balldesignconsultancy.com

© Ball Design Consultancy Ltd 2023